The content sounds perfect, but make sure you have effective ways of communicating the content:
-information in pit area, pit displays, posters, pictures, & visuals
-train students who are in the pit area how to interview with judges
(ex: let them know its OK not to know an answer and to direct the judge to the qualified interviewee)
-train the students who do the formal chairman's interviews
-make sure the WHOLE team is recognizable and has team spirit
-do things at the regional that are chairman's noteworthy (ex: help out a team)
That might help
