Alex,
How you communicate your information this year will be slightly different than in years past because of the firstawards.org process that is now in place. Still I'd search the older archives in this Chairman's forums:
http://www.chiefdelphi.com/forums/forumdisplay.php?f=11
and be sure you answer the main six questions asked, which are:
1. How strongly does the submission document the impact FIRST has on the learning experience of the students, school curriculum, engineers, and/or community?
2. Has the team explained/demonstrated why/how it should be a role model for other FIRST teams to emulate?
3. How well has the team communicated its excitement and impact within the entire school, community, and beyond (state/nation) through participation in FIRST?
4. Has the team documented an innovative way to spread the FIRST message?
5. How strong of a year-round team partnership effort is reflected? (You can define partnership in many ways, including: the partnership among the team’s students/corporate sponsor/engineers; school/university sponsor/engineers; students/adults; community/team)
6. As a whole, does the content of the documentation exemplify the true meaning of FIRST?
Your Chairman’s Award submission should include documentation for all the above factors.