[Jessica Boucher]

My suggestion? Shift as slightly as you can over the next few years - while keeping in line with your agreement with your old sponsor.

From how you're logged in, it looks like you were allowed to keep the team number. Although I like "Team Jester", that's such a huge shift that it might get lost in the shuffle.

I'm not saying lose the name, but market predominately using the team number. This is great because of the instant credibility it brings with being such a low number, while tying yourself back to your old identity without saying your old sponsor.

Also, if you can do anything similar to the color schematic (most importantly, the black shirts) you used to have without getting in trouble, do it, if only for this year. As years go on you can incorporate the name as well as your preferred color scheme, but focusing on the number and the colors will be enough of a link in most people's minds.

Good luck!