I could be completely wrong here - and I probably am, since FIRST is nonprofit - but the description of the kit looks almost -
almost - like a product page.
I'm not saying that FIRST is going to be selling these kits, but you never know...
This could be a possible replacement for FLL too. I know that those involved in FLL on my team (not me, due to lack of time) were talking about a spinoff of the program targeted towards elementary school kids. It's possible that FLL will be aimed at younger kids now, and I could see this kit being given to seventh and eighth graders.
Considering the fact that there's a page up about a competition in Georgia, I think we'll learn more about this Vex at Nationals...and I'm definitely intrigued.