Thread: New Batteries, New Segways, New Options, Oh my!
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Unread 01-03-2005, 11:14
Jessica Boucher Jessica Boucher is offline
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Re: New Batteries, New Segways, New Options, Oh my!
Dean Kamen, you deserve a cookie.

Right before Kickoff or right before competition is the perfect time to release new Segway stuff. It not only can piggyback on whatever press FIRST gets over the next 6 weeks, but it's just one more venue where we (a good chunk of the target market) can see the products up close, which seems to be the easiest way to break down most buying barriers within said market.

Well played!
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