Thread: New Batteries, New Segways, New Options, Oh my!
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Unread 14-03-2005, 01:55
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Re: New Batteries, New Segways, New Options, Oh my!
Quote:
Originally Posted by Jessica Boucher
Dean Kamen, you deserve a cookie.

Right before Kickoff or right before competition is the perfect time to release new Segway stuff. It not only can piggyback on whatever press FIRST gets over the next 6 weeks, but it's just one more venue where we (a good chunk of the target market) can see the products up close, which seems to be the easiest way to break down most buying barriers within said market.

Well played!
To be honest, I dont think dean had any real hand in when the new machines were announced... I think if anything its harder for Segway to get attention through all the FIRST hype.



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