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Originally Posted by Lil' Lavery
Yesh, get a lot of video from pre-season and build season. Obviously get some competition footage as well (it tends to be the most exciting). Mix in some commentary about your team and music and you should be able to acheive a good video.
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Yep, this is a good plan. We basically do the same thing. We start with several hours of video and trim it down to a short little 10 minute or so promo. We kinda follow Ed's idea of the documentary and show the steps we go through and end it with some competition.
Very upbeat music always is a plus
Also, if you are showing sponsors, its good to let them know the major companies sponsoring other teams and the event itself.