[dhitchco]

Any really good corporation will do two things as it matures:
a) listen to its current customers
b) listen to the market/competition

FIRST is doing just that as it grows up.

I worked for Xerox Corporation for 15 years, during which I saw the company grow rapidly, win the Baldridge Award, turn the "difficult" corner to all-digital printing, and then collapse/re-build the upper management.

During those same 15 years, the corporation changed its logo and branding strategy numerous times. Too often is not a good thing, but even Proctor & Gamble finally changed their logo and branding.

It's good to see FIRST spread its wings and the message that goes along; just don't lose sight of the core charter and "culture".

PS: I think the verbiage for the FIRST logo should be angled in reverse-italics "backwards" like the Nascar drivers do with their FAST numbers! That way, the FIRST name could be copyrighted (already done) and also trademarked!