[dhitchco]

Just to let you all know,

the main reason that a company writes-down all the "rules" about logo usage is not necessary to "police" the teams who use the FIRST logo, but more to keep outsiders from "stealing it".

If the FIRST branding (logo, name, etc.) all get mis-used by teams, regional venues, even by FIRST employees, then the company starts to lose their right to call it a brand trademark.

What would happen if somebody started to sell "FIRST" hotdogs or knock-off t-shirts? So, your company brand name is a lot more than just the physical logo, etc. It's called "intellectual property" and "intangible assets" and sometimes can be the biggest asset/value to the company.

Think of companies like Xerox, Kleenex, etc that have had to work very hard to protect their own identity from being undermined. FIRST's branding campaign is just creating a special place for the "real" FIRST to keep out the imitators......GO FIRST.