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Originally Posted by Andy Baker
My point is that we loved what they were providing for us FIRST teams. We WANTED them to make money off of us. We WANTED them to succeed and prosper. We WANTED them to get recognition for this so we noted it in our event program. We loved this deal. They helped us succeed. They made money. This is what we call a "win-win".
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I couldn't agree more with Andy's (and Dave's) position on the issue of sponsor recognition. In fact, I view sponsorship as a type of commercial transaction. When we take money (or materials or mentors or whatever) from a company, we are selling them something. We are selling them an opportunity to be associated with something worthwhile and be publicly recognized for it.
As a team mentor I am always looking for new ways to help my team compete and for team members to grow. This includes marketing the team to potential sponsors, and you better believe that after I've spent a year or more landing a sponsor, I make sure that they receive recognition for their contributions. Anything less would be unprofessional of me.