I saw that as well, the little blurb with the picture of the entire KOP laid out focused more on the Radio Shack kit of parts rather than the FIRST program, basically calling the kit a glorified erector set. However, they do have a very cool contest mentioned at the bottom of the page where you can go to
www.popsci.com/vex and win a kit by telling them what you would build with it.
I'm game!