I have been waiting for this thread.
R in FIRST is RECOGNITION. In my opinion recognition means awards. Yes, here are other types of recognition, some intrinsic (Jonathan you understand this type, I can tell) but most are external given by peers, judges, supervisors, teachers, etc.
I think we need more awards - specifically an award that celebrates the team that effectively and creatively uses the most parts from the KOP. I'm sure all of the suppliers and sponsors would appreciate their donations being put to use and recognition of the fantastic materials they supply. This might help recognize those "have not" teams who are lean on budget but strong on ingenious solutions with what they are given. NASA could even call it the "Apollo 13" award. It is reminiscent of the days of old when we were only allowed the KOP, +the SPARK credit and limited quantities of acceptable hardware.
In my opinion, FIRST is not devaluing any award, simply recognizing and celebrating all of the things that make me so proud to be a FIRST participant.