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Originally Posted by Rich Kressly
In all seriousness this is an activity that is easy to arrange, easy to pull off, and pays big dividends in the long run. Those board and community members should already be on your email list and should get personal invitations to accompany the team to competition anyway.
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I sent out a newsletter (that I have not been very good at doing these last few months) AND regular e-mails about the team and to invite them to join us. They went to the parents; each of our 5 high schools' school boards, principals, teacher liaisons, supt. of schools; sponsors; local politicians. Sometimes I felt as though they were going into the black hole of cyberspace, but it costs nothing to do but a few hours of time.