Thread: Loyalty To FIRST Sponsors?
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Unread 29-08-2005, 18:27
Jessica Boucher Jessica Boucher is offline
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Loyalty To FIRST Sponsors?
So, I just finished a piece on product loyalty, and an old reoccurring thought of mine came up: Just how loyal are FIRST participants to the companies that sponsor them?

Now, I realize that this doesn't fit in with every sponsor (ie: government sponsorship and the ones that don't sell directly to the consumer), but out of curiosity...does FIRST sponsorship drive your purchasing decision at all?

Beyond that...should FIRST sponsorship drive our purchasing decision?
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