Thread: Loyalty To FIRST Sponsors?
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Unread 29-08-2005, 21:28
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Re: Loyalty To FIRST Sponsors?
My purchasing decisions are usually not affected by FIRST sponsorship.

Yep.. that was my vote.

Basically all the sponsorships have done for me as a consumer is made me see something at the store or wherever, and say "Hey, they sponsor FIRST."
If I like something a company makes, I will buy it, but I won't rush right out and buy something just because they sponsor a FIRST team or multiple teams.
(Now if they marketed a consumer product with a FIRST logo on it in partnership with FIRST as a fundraiser, then I would run right out and buy it... but that's another story.)
Speaking of.. Shasta Water anyone? What's the deal with that???

Anywho...
Then again, products or companies I haven't heard of before, my first question to myself is usually "Hmm.. I wonder if they sponsor a FIRST team" especially driving down the highway to other states.

I have seen lots of companies along the Mass Pike, and NJ Turnpike/Garden State Parkway and have asked myself that question when I saw their huge buildings.
Huge buildings usually equal big company = global business = big profits = bigger potential for a sponsorship.
Sometimes.
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