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Unread 13-09-2005, 11:03
Jessica Boucher Jessica Boucher is offline
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Re: pic: FIRST Tattoo

Quote:
Originally Posted by KarenH
What will you do when FIRST redesigns its logo again? Will you get your tattoo redone?
Seems like Karen and I are on the same wavelength...because that's exactly what I was thinking.

I once read a case study for class about the fanaticism of Nike's employees - who go so far as to have the "nike swoosh" tattooed on themselves.

The difference here is that Nike as a brand placed 30th overall in the world in the annual Interbrand/Business Week ranking of the Top 100 Global Brands, with a value of $10.1 billion - the swoosh isn't leaving anytime soon.

I can not say it enough, FIRST is still growing, and will be growing for quite some time. It's still a toddler in terms of age in comparison to other international nonprofits. May the logo change sometime in the future? Absolutley. Will it change anytime soon? Probably not.

As you said, it's your choice, and I'm sure you thought about all of this before it happened. (Not to mention, I think it's pretty cool looking). Good for you!

Note: Of course, I've met some old-schoolers who still hold tight to the old FIRST logo as a show of their support of what FIRST used to be. May this logo become a symbol for another FIRST-era just like the old logo? Sure. The future is enormous and ours for the shaping.
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