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Re: "New" FIRST logo, thoughts now...
the name and the logo are two different things. Capitol letters are used to denote an acronym, not italics.
Logo's are very specifically defined, and must be drawn exactly the same way whenever they are used, or you lose the legal rights to the logo.
If you think about it, it must be this way. For many years Xerox used a specific capitol X as their logo. It could not be just any "X", it had to be that specific "X" in the exact font and shape and color
because you cant register a letter or a common word as a trademark, only the logo.
The bottom line is, if you want to use the FIRST logo, you have to paste it exactly as it appears in their documents. If you want to refer to the organization itself, the word "FIRST" is the name, no matter what font or size or which way the letters lean on the page.
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