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Originally Posted by KenWittlief
the name and the logo are two different things. Capitol letters are used to denote an acronym, not italics.
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Notice, however, that FIRST itself is a registered trademark. Here is the entry from the PTO database, which included the logo (which I couldn't paste it into this reply). Note that FIRST is a service mark, which means it provides a service rather than a product. (Word mark just means it's a word versus a symbol.) Note also that it does not specify that it should be italized, but they could be working to register that as well. I'm not really an expert in trademarks so can't really interpret everything in this record.
Word Mark FIRST
Goods and Services IC 041. US 100 101 107. G & S: educational services, namely conducting engineering and science competitions fostering discovery, inspiration, and problem-solving in the field of mathematics, science and technology. FIRST USE: 19910730. FIRST USE IN COMMERCE: 19910730
Mark Drawing Code (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS
Design Search Code 260102 260502 260701
Serial Number 75374093
Filing Date October 16, 1997
Current Filing Basis 1A
Original Filing Basis 1A
Published for Opposition December 26, 2000
Registration Number 2436090
Registration Date March 20, 2001
Owner (REGISTRANT) United States Foundation for Inspiration and Recognition of Science and Technology CORPORATION NEW HAMPSHIRE 200 Bedford Street Manchester NEW HAMPSHIRE 03101
Attorney of Record DANIEL J BOURQUE
Type of Mark SERVICE MARK
Register PRINCIPAL
Live/Dead Indicator LIVE