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Re: most important part of your website
I think as far as having a sucessful website goes, content/functionality is the most important thing. For example, take Myspace. If you have never been to Myspace, take my word for it, it has none of the attributes on that list besides content/features. It is gaudy, always crashing, and I don't think the creator of it has ever heard of "menu structure". However, it does have a feature many people, especially teens, are looking for: a way to network. From the millions of hits it gets each day, it is obvious people are able to overlook Myspaces' other flaws for the features it provides.
In short, a website is only as good as it's content. It can be organized as prettily as you like, but unless it says something/does something people like, they will leave it. And I could list a thousand more examples of badly designed, buggy websites that are extremely popular, because of their content.
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