I am now working as a 'Search Engine Marketing Specialist,' or so my business cards say, for a leading sort of online retailing company. We're in a niche market, I guess.
I can't say more only because the program I'm working on is still in development, both at my company and within the industry, and could risk sharing more information about what we're doing -- or that we're doing it at all -- when I'm not really meant to.
Now, I'm helping to develop and launch the product by working with a core team of management to identify what resources are needed to make it work effectively, what processes ought to be followed, and what metrics we should use to measure success. My work will become the basis for the work done by all who follow me. It's exciting to think that my weird work habits are going to drive someone crazy in six month's time.
Essentially, I develop and manage advertising campaigns that run as sponsored search listings for search engines such as Google and Yahoo!. I write the advertising text and monitor its performance, testing and adjusting as I go along to get the largest return on investment possible.
Fancy, huh?