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Unread 15-01-2006, 22:44
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Re: pic: just brushing up

Animation...I noticed something during the Kickoff webcast, and went back to review the archive. During the time the different FIRST officials were speaking, there was an animated version of the FIRST logo floating and rolling through puffy clouds in a blue sky. Apparently the organization has the privilege of playing with its own logo.

A logo is the corporate identifying mark for a corporation or organization. It represents that entity. Logo specifications are for identity and quality control purposes. If a human entity does not have standards, and does not insist on adherence to those standards, the quality of its work and its identity can be lost very quickly.

Example #1:
Saturn cars are carefully designed, and every part in every model is drawn according to exact specifications. Suppose someone at the factory decided that the doors only needed to be manufactured to within one inch of what the drawings specify. The doors probably wouldn't close, even if they could be installed on the cars. Or suppose someone at the factory decided they didn't need to correctly place the letters in the SATURN name, and cars started coming off the assembly line labeled TURN or SATUN.

Example #2:
A portrait represents a person's face. While it's good for a laugh when Heidi photoshops Dave Lavery into Pimp Dave or Robot Horror Show Dave, it would simply be wrong for NASA to put a picture of Dave with Dean Kamen's hair on their official website. They would be misrepresenting Dave.

Like it or not, FIRST is an organization, and it must have its corporate identity, along with the other accoutrements of being an organization.

If you think FIRST is stuffy about its logo, you should see how Mattel is! Did you know that Barbie(R) cannot be spelled Barbie's(R)? Everything that Mattel literature says about Barbie(R) can only include her name in that one form; no possessives, no plurals! So, there is no Barbie's Dream House, only a Barbie(R) Dream House. Every single time the name appears, it has to have the (R) with it. Mattel pays a team of lawyers to review every jot and tittle of every ad, every cross-sell booklet, and every version of every package design for these little details. They seem to fear that even one appearance of Barbie without her (R) would compromises the company's rights to her name. And you thought Ken was her boyfriend--no, she's actually married to (R)!!

The FIRST logo spec's are simple by comparison.
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