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Originally Posted by Goldeye
If I understand correctly, all this means is that you cannot in any way publish a modified logo without FIRST's explicit permission. However, I don't believe it would be illegal to submit a modified image directly to them; you're not publishing it. This gives them the final word on whether or not they can be represented by that image. The only issue is whether or not they want to make such decisions (as would be needed by allowing animations to include modified logos)
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With the old logo they used to be ok with some modifications, such as the CD logo, the New Apple Core logo(team 93) and a few others, but with this new logo they seem to advise against any sort of modification.