[Jessica Boucher]

This is great stuff to hear!

I couldn't remember whether I had read it on CD or just heard it in discussion, but FIRST as an Organization as well as a Community is well aware of the threat of Vex cannibalizing FRC, and is working toward (what will hopefully be) the best option to inspire students.

A recent example of this is the launch of Budweiser Select, which was created to compete against Miller Lite. However, instead of eating into Miller's market share, they had major issues because Select ended up cannibalizing sales of Bud's other brands.
Did Anheuser-Busch expect this? I would hope so - it's very typical behavior for a brand extension to cannibalize and then either flop or stand on its own after the trial period.

But back to the point, it's good to see that FIRST is seriously thinking about the implications, because that means we can steer the ship in the right direction quicker than if we were not thinking about it if something were to happen.