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Originally Posted by Bill Beatty
I personally am on the fence with rap, but NL pointed out it can be a powerful media to get the message about FIRST to a segment of today's youth that might not be reached through more traditional means.
Mr. Bill
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What's to be on the fence about? It's just a genre classification, and one with a huge, almost to the point of being useless, range. Is Dylan's Subterranean Homesick Blues rap? I'd say so. But what you are probably refering to is Gangsta rap, which gets a completely inordinate amount of attention. Don't judge this genre (or any genre!) by what you see on MTV or the other tightly controlled media outlets.
And NL is right, this will reach a certain segment of the population that probably won't hear about FIRST otherwise, and more importantly, change the public perception of FIRST.