[Beth Sweet]

Have you won any awards either from FIRST or peer awards? People like those shiny things. Have your team members wear their medals. Have a few of your students talk about why they spend night and day working on and thinking about robots for 6 straight weeks. Stories about waking up in the middle of the night with great ideas for a design, Chairman's "word-spreading" technique or animation scene would also help.

Just have the kids tell the board why in the world they're doing this. Make sure to mention the details about the cost and partnerships between the school and companies, but mostly, let the kids speak for themselves. There's a reason they go through this for 6 intensive weeks every year. Let them tell their stories.