[JaneYoung]

Here's a suggestion for the yearbook -
buy a ad. Make it a robotics team page. We've been doing this for a few years now. We feature the graduating seniors and the FIRST robot, usually sneaking that picture in right before crating (literally) and the tight little yr.book deadline.
Our yearbook page is paid for by a donation so far but should become/be a budget item at some point. See if you can get a few parents to go together for the donation. For us, the monies and pictures have to be in by January no later than ship date *cough*. (At our Back To School Night, we have the yearbook open to the ad with the robot there for show and tell along with brochures and flyers.)

For more exposure within the school, rallying school support, spend some time figuring out how you want to market yourselves and what you want to emphasize - then find ways to promote that as Genia suggests.