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Originally Posted by BuddyB309
Creating a good cut is an art form. Always remember when you edit is that you are trying to capture your audiences attention for the entire video. Make it short, sweet, and colorful.
Music is key, music tells what your audience should feel when watching. Always have a vast library of music to choose from. Never use todays hip hop music for a sponsorship video, it turns old guys off. I always try to use music that no one will recognize (soundtracks from various TV series or movies are always good). I always ask people for there music (especially the strange ones, they always have something interesting.)
You must also tell a story. It doesn't have to be a full complete story with characters and all but it has to tell something. Get your message of what you want across to your audience. If you want money from sponsors say in the movie "Support us" don't beat around the bush.
Use clean footage. I don't know how many times Ive been turned off from a video because the quality of the footage was horrible and pixilated. Watch out for artifacts. Shaky footage is another turn off. Make sure you are filming with a tripod. Otherwise your video will scream "amateur!" Also shaky footage gives headaches.
Label your tapes. Know what in your footage so you are not spending hours going through your tapes trying to find a video clip.
Have a basic Idea what you are going to do. Make a theme add some style to your video. Once you have that down everything just falls into place.
Have fun and be creative. I know it sounds tacky but if your not enjoying what you are creating its not going to turn out good. You will get frustrated sometimes and might want to kick it but heres a way to know your enjoying editing the video. You look over at the clock and say "WHAT!! Its 3:00 in the morning!! I have to be at work by 7:00!!! Just let me finish this one thing.........."
Also learning Adobe Premiere is very hard but its worth the effort. I can now do amazing things and it didn't take me as long as learning 3DS max.
I also envy you cause you have external mics. I wish I had a way of capturing sound outside the camera. The motor hums from the camera drive me nuts all the time.
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I couldn't agree more about the music....of course in news we can't use music due to copyright stuff, even for features, or perhaps the station I shoot for doesn't want to spend the money on that. But for anything else yes absolutely, and I think it is an art to pick the right music and know the music, we can all imagine in our minds lets say what music would go well with a scene but to know who the composer is or what the piece is called is another thing.
As for the Hip-hop and rap, again I couldn't agree more, it's just not for everybody, not just older people that don't like it but younger people don't always like it either. When I was covering FIRST GTR at the Hershey centre the one thing I really liked was a lot of the music, they played a little but of everything and at least while I was there....very little hip-hop, at half-time I was quite amazed to hear a techno version of the chicken dance being played AND everyone knew how to dance to it!
On the subject of learning to edit, our station is going to grass valley systems? and not Avid, so eventually I am going to have to learn, I want to learn but first I somehow have to find the time to really learn it.
In news we use radio systems/scanners etc and that is all programmed using special software, took me awhile but I can now program while blindfolded, if I am going to learn to edit then I want to really learn it.
we'll see what the future holds I guess.
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