[artdutra04]

Even though comparing FIRST to Battlebots may seem like a bad idea to many of us inside the FIRST community, let's think about something. Practically everyone in the United States knows what Battlebots is from the television shows, but not many can identify what FIRST is. Obviously the marketing people/focus group responsible for this ad thought they could reach a wider audience by putting "Battlebots" in there.

Once involved in FIRST though, they will see the gracious professionalism and know then that although this is similar to Battlebots, its more like a "gentleman's sport" than Rock-em, Sock-em robots. But by then they will already become FIRSTified and addicted to FIRST, so the means of how they became involved would be trivial.