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Originally Posted by Beth Sweet
The "Network" was a program where everytime you purchased something from the store, you got points and eventually your points added up to money on a gift certificate.
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Well, you were going to end up with a gift card anyway, even if they hadn't canceled the program!
There are many stores with "rewards" programs; airline "frequent flyer" programs are a similar game. Examples: department store underwear (buy 10, get the 11th item free); all three major southern California grocery chains; Target; toy stores; Borders; even a major chain of "Christian" bookstores.
What the store programs all have in common: They collect data on your purchasing habits so they can hone their skills in getting you to buy more stuff. They usually advertise their cards as free. You sacrifice your privacy (which is probably already gone if you use anything but cash to make your purchases) in exchange for "benefits" that may or may not interest you.
I've never before heard of any stores making you pay money to get the rewards card; that's poor business sense on their part, and maybe CompUSA realized this shortly into their program and canceled it. Maybe they'll come out with a FREE program, like other stores.
Why I sacrificed my privacy to get rewards cards from all three grocery chains (Albertson's, Ralphs, and Vons/Safeway): Team 330 arranged for our school to be part of their community outreach programs. Every time I use my card at one of these stores, a small percentage of my purchase gets credited to our school, which directs the funds to our team. Our team gets hundreds of dollars a year in this manner, and our supporters don't have to do anything except register their cards and shop at their favorite store. The other reason is that a shopper has to have the cards to get the discount prices.
Another disadvantage of rewards cards: Carrying all of them around in my wallet!