When you think about maximizing your team "publicity" you MUST think about who is the "customer" for your publicity.....how you go about publicizing your team will depend on who you're trying to reach....
Some examples,
1) If you're trying to spread your team name to other teams, do it through the badges, cheers, uniforms, etc.
2) If you're trying to get your team name spread to all the people in the regional event, then be sure to come up with a catchy team name that rolls off the tongue for the M/C and announcer
3) If you're trying to get your team name to be well-known among the judges, then create a press release touting all the great things you've don in your community.
See? There are soooooo many ways in which you can market your "brand" to increase awareness among the customer groups.....
Or, you can be really silly and make a team tuxedo jacket just like Woodie Flowers wears to the world championships...that will get his attention!
http://rollingthunder.smugmug.com/photos/61645308-M.jpg
BY THE WAY.....Kathie K also hit a good point. You want to create some sort of "buzz" about your team (the 'product')...Go read books like "The Tipping Point" and "The Anatomy of Buzz".......why do you think the IPod has a 80%+ share of the portable music player market.....it's the "buzz".