Jameson has a taste for the yellow journalism. I mean that in two ways: he likes to sensationalize stories with tales of villainy and despair, and he's a coward that doesn't want to turn things for the better of his paper and his city.
I'm^H^H^H^HSpider-man is just a kind citizen that happens to do good samaritan work in a hot, tight-fitting, full-body suit.
