concerning the end of each match, I would have to disagree. At my first regional (LA) lifting did become a match decider. There could be no blue ringers on the rack and 4 red on the rack, but blue still won with their 60pts.
However, in SD, I quickly realized that this lifting bonus had almost no effect on the game depending on the alliances. Before the pairings we lifted 330 in hopes of lifting every match during the elim rounds (like 1717) but it turns out our third alliance robot wasn't even able to get on our wing despite our 1" ground clearance.. haha. anyways, in the final round, we figured that because lifting for 60 pts would only tie us with 1717 and their lifters, we would have to outscore them on the rack
and we even took a strategy from 330, but if your team hasn't figured that strategy out yet, then watch 330 at Atlanta

(haha i feel like i'm advertising for you guys)