[DonRotolo]

Not sure if many people would recognize a highlander. Most would recognize an atom.

The suggestions to redesign the logo, perhaps by stylizing the atom, or perhaps by incorporating both items into the logo, are good ones.

Come up with a marketing plan first. If you don't know how, or aren't that good at it, go to a sponsor and ask for help, or one of the parents of someone at your school is a marketing expert, find them and pick their brain for a few hours. Use the resources you have!

We spent a few hours with the corporate community relations officer at one of our sponsors, she explained to the kids exactly how to go about approacing new sponsors for money, and just as importantly how not to. We almost doubled our contributions this year, even after losing our main sponsor ($10k).

Point is, you are surrounded by experts, ask them for help. With a good marketing plan, the kind of logo will be easier to imagine, and it will be part of a complete marketing system. Think of teams that you recognize - 47 Chief Delphi, 111 Wildstang, Pink, Exploding Bacon, Rage... and use their example to do the same.

Don