[Dave Flowerday]

Certainly everyone has their own opinions on this, and I won't argue with any of them, but here's what our team does to try to split the difference:

After the score for the match prior to ours is posted, we stand up. We clap, cheer, make all kinds of noise etc. as our team and the others are introduced, but when the match starts we sit down. We find this works very well, and we've received many heart-felt "thank yous" from people behind us (particularly people who are not associated with a team and are just there as spectators - these are the people who may not have enough interest to stand, or perhaps are a little older and for whom standing each match isn't really an option).