I like the profiles and finalist pictures idea. I also think that the past winners should not only have a profile displayed, but also the submission that allowed them to win the WFA.
And don't forget, the FIRST website needs a place to recognize these outstanding people too. Most people who only know the basics of FIRST, most likely have no idea about how important people such as these are to the program. I don't think it is good to be promoting a marvelous program, then have a website that doesn't give any proper recognition in regards to the ones that keep FIRST alive.
Eventually though, this is going to get very large and hard to manage. I think that it might be beneficial to start a "Woodie" HOF. That way, the individuals have more recognition, and hopefully enough space to have a little display about each winner, showing the winning submission, their profile, and a brief insight about the team they are from. Of course, this would be much later; we need to establish what goes into this first and foremost.
(getting ahead of myself again...sorry.)