Totally agree with Peter: ACTION is almost there but still needs a little work. One thing you could add is any awards that the team has received. Tell the student body about what kinds of companies are involved in FIRST and in your team (NASA =) ) For inspiration check out some of our videos. They're not for recruiting, seeing as how we have around 70 people each year, but you might still get some ideas out of them.
Linkage
Good Luck,
Akash