|
Re: Should sponsors be held the same standards as teams?
As far as team sponsorship, I suspect that no high school administration would allow an alcohol or tobacco company to be a sponsor, even with no strings attached.
Regarding FIRST, FIRST is a brand and the brand has to be promoted and protected. Who FIRST selects / allows as a sponsor can have a tremendous impact (positive or negative) on the value of the brand going forward and could have a significant impact on future corporate sponsors.
As an example, look at how companies respond when a pro-athlete gets into trouble. They almost always - immediately - distance themselves from the person. These companies are protecting their brand and the value it has in the marketplace.
__________________
Chris Fultz
Cyber Blue - Team 234
2016 IRI Planning Committee
2016 IndyRAGE Planning Committee
2010 - Woodie Flowers Award - Championship
|