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If you get more than a few minutes to engage in conversation, please include the broader picture about FIRST.
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I've got a golden speech about how FIRST is raising the next generation of science and technology leaders.... Engineers that can communicate, work well on teams, and are committed to a spirit of Gracious Professionalism in every aspect of their lives...
Puff pieces are easy to do, and they work really well with VIPs in suits...
You just need to be careful about people's eyes glazing over. If you can think on your feet, you can shift the tone between the super formal "FIRST is raising the next generation of technology leaders..." and the informal. "we build cool robots that do cool stuff!"
Usually I adjust according to age, though there are other things to account for. elevator pitches are fun!
-Chris