Personally, I think this is pretty funny. What to play on a radio station when you can't afford to play anything else? Ahh Christmas Carols! So plentiful and the royalties have to be miminal! And there are all of theses collections and assortments so you could put on one CD and ignore it for an hour! The only thing better would be 93 days of polka music!!!
Many other radio stations just hold a brief period of Christmas music on or around June 25 - the halfway mark just to get us lovers of the holiday season through the long hot summers. Its kind of like way back in kindergarten when they celebrated summer birthday birthdays on the 6th month anniversary so that every kid could have a special day!