Quote:
Originally Posted by Don Rotolo
This brings up a larger point on the same topic: Sponsor Logos.
Everyone in FIRST needs to understand that a corporate logo is not just a design - it IS the company to the outside world. Corporate identity is a very important thing in the big world, and using a logo that is "almost the same as" but not "EXACTLY the same as" can cause a corporation to lose control of their logo IF they do not pursue that incorrect usage by legal means.
In other words, they are forced to choose between having their lawyers ask you to cease and desist, or giving up their logo. The law doesn't really allow for exceptions, and I'm sure they'd really hate to drag you to court.
The point is, PLEASE take the time to ask your sponsors exactly how you may and may not use their logo, AND have them approve EVERYTHING that displays their logo, no matter how unimportant YOU think it is. They are your sponsors, you need to treat them like the kind, benevolent providers that they are.
I can't emphasize this enough.
Don
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Quoted for truth. I did
some advertisements last spring as part of a course here at USC, and it took several revisions for the clients (whose logos are blurred out in the links, by their request)
to be satisfied with the use of their logos. (And then have all that going on the week of Palmetto, just for extra fun.)
One thing that can be done in the absence of good, quality logos is simply to use
no logos. That's the approach 1618 took last year, and
the results looked good while still doing its intended job. (Just, uh,
don't do this.)