Hi Liron. (I am the "tall guy" from shoham that slept at your house if you don't recognize my name or my facebook picture)
I joined the cause and invited some people too but the way I understood the "1000$ challenge" it has nothing to do with how many people joined to the cause that day but how many unique donors that cause had that day.
Quote:
Daily Award
Fifty (50) $1,000 awards will be given every 24 hours to the cause with the most unique donors.
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quoted from here:
http://apps.facebook.com/causes/giving
BTW: The off season event really was awesome!!!