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Re: Correct use of FIRST terms - use them, love them!
Right, except there doesn't seem to be any question that FedEx is an abbreviation for Federal Express and UPS is an abbreviation for United Parcel Service. Seems that there is some discrepancy about what the letters in the acronym "FIRST" represent.
If the CMO is going to publish a document concerning the "preferred, recommended, and requested ways to refer to our programs" in great detail (including the name of the organization), I would think it should be consistent or at least note the difference between the legal name and the preferred name.
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Close enough to taste it, too far to reach it
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