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The Falcon Robotics Team in spreading the message of FIRST and helping to change the culture have come up with the idea of taking the message of robotics to the masses, where the masses go, to the movies. Team 842 has edited (with FIRST's ok) the 1st one minute of the six minute promotional video produced by FIRST . It will be shown at the Tempe Market Place Movie Complex, in Tempe, AZ. There are 16 screens and it will be shown over 2000 times, once before each of the movies that play there. An estimated 40,000 people attend the movie complex weekly. The contract to show the preview is for one month. That means that 160,000 people will have seen the one minute video promoting FIRST . To help measure the impact the video might have on the public, the team has created a website for people to go to by displaying the web address at the end of the one minute video. There is a web counting and tracking device on the site to record the number of visits to the site. A report of the impact the one minute video had on the "culture" of the metropolitan area will be prepared and turned in during the chairman's presentation at the Arizona Regional and a copy mailed to FIRST headquarters in New Hampshire.
Here is the link to the site.
http://firstaz.org/default.aspx
Here is the link to the one minute version
http://firstaz.org/oneminute.aspx
Here si the link to the six minute version
http://firstaz.org/sixminpromo.aspx