Lots of good ideas already mentioned.
The MOE 365 Chairman's Award Executive Summary, Essay submission, and presentation posters are downloadable from a Chairman's Award page on our website.
http://www.fsrobotics.org/moe365//chairmans.php
Feel free to take a look.
Our team has also done a kickoff presentation on this subject at the Philadelphia local kickoff event at Upper Darby High School (home of Jester 357). We have submitted an abstract to do a similar session at the FIRST Robotics Conference at the Championship this year. If our abstract is accepted, we would gladly welcome other Championship Chairman's winners to sit on a Q&A panel with us to share our experiences with other teams.
Let me know if you have any specific questions.
Good luck!