[Sunny Sharma]

There are two ways. Follow that video post tutorial, or use post-processing (After Effects, Final Cut) to create a soft glow add blended video layer.

I'd go with the post-processing, because in video post you also have to constantly render through video post and set that up. Plus it isn't as controllable in art-style. You are limited to what 3ds Max gives you. Then again you are limited to what the video app gives you as well. All depends on what you are aiming for.