[Taylor]

Although we're a relatively young team (4 years) people seem to identify us by our logo. When we introduced our logo for the 2006 game, it got more attention than our robot. Luckily we were able to attend two regionals that year, so we got twice the exposure.
This year, we're incorporating a completely different theme in our robot design and teamwear, but the CyberCard logo is still present.
I highly endorse the use of an eye-catching logo or theme for your team.