Start by promoting FIRST to all of you're local and regional media, assignment editors, news directors, newspapers and radio stations and in press releases and information make it very clear what they will see and hear, I am just a camera guy in the news media in Toronto and I can tell you that it is one hell of a selling job to get them interested in "anything" these days.
so what? when? why? visuals and sound? and story angles!!! you all know why FIRST is important and all about it now put that to you're local and regional media in context with a local issue, perhaps cuts to education or school funding are in the news? crime involving young people are in the news? this is a great counter balance to those stories, hit them with press releases ahead of time and a day before the regionals/events and hit them the day of the events and don't get you're hopes up....I go home dissapointed 9 out of 10 days because no matter what story idea I come up with...it usually gets shot down and all you can do is keep trying.
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Originally Posted by notaPINKtruck
I know this is sort of a non-answer to the question allocating a finite resource, but I think the solution is that NASA needs to give more money to FIRST...and Congress needs to give NASA more money in general.
Not that I'm biased or anything...
That being said, since broadcast time is so expensive relative to bits, I think more focus should be put on improving the scope and quality of the already existing webcast system. If we could get every competition webcast in high resolution, we would provide a mechanism through which FIRST teams around the country could participate in the action throughout the season, rather than just at their competition. Imagine a FIRSTtv internet broadcast system that ran during competition season each year.
What's more, if local teams could convince local public TV or cable access to air the competitions, a high quality webcast would be sufficient for porting to broadcast (the current artifacted 320x240 just wouldn't cut it, but smooth 640x480 would be fine for OTA or cable).
Just my $0.02.
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