You could maybe get news coverage with interestingly-worded press releases or pre-written articles.
Quote:
TORONTO - A group of cult-like high school students gathered in the Hershey Centre today to compete in what they call a 'Game' with objects that they refer to as 'Robots'. Thousands of students will eventually pass through the doors of the Hershey Centre, each getting indoctrinated with the radical message of the group's leaders, who they refer to as "Dean" and "Woodie". Once released back into the community at large, many participants attempt to recruit more schoolchildren into the group, some as young as 10.
Tight security abounds at the Hershey Centre, with bag searches at the door for contraband. Once inside, this reporter noticed an intense religious-like fervor among the participants. Students (again, some very young) are packed to the rafters, all intently watching a field in the centre of the hockey rink that they have taken over for a weekend. I asked one group, who were intently scribbling obscure statistics on clipboards, what they were looking for. "Hurdles", replied one. "Herds and hybrid", said another. Another simply replied with a number: "1114". These code words are prevalent among the stands, with participants mumbling in low voices the same words and statistics all around the stands. Every now and then, spontaneous dancing erupts in the stands.
This group, calling themselves FIRST, has meetings just like this in 40 places across the planet, and intends to change western culture. Participants decry what they call western culture's "celebration" of people such as Paris Hilton, and sports stars, while they claim it is engineers who actually make people's lives better. They say they will not stop until people begin celebrating others as "science and technology heroes".
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So you've got the cult thing going on, the sleeper cell kinda thing, people recruiting schoolchildren, there are many hooks for outrage that might get an editor to take a second look.
Note: I'm joking, don't actually submit this to anybody ever. We don't need uninformed people raging against FIRST.