At the two regionals I attended they had programs listing the teams and explaining the game, as well as the previous year's award winners.
Also, during the first half of Friday (as I noticed, didn't pay attention much as I was working mostly in the pits) the announcers kind of talked about the game and the penalties given to alliances that committed them.
Quote:
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This event is more than a sport, it represents a cutting edge transformation within our culture and has the capacity to get people EXCITED about learning science and technology. Given this opportunity, I think we must take seriously the importance of "infecting" the rest of the world with this passion.
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That is FIRST's goal in the FIRST place (aha, ha... pun.)