I would certainly agree with that, any coverage is good because then other media and sometimes other shows within the same station or network will pick it up for a bit of a feature which is what happened with that story on 1114 that is posted in the link here, it was a basic news story earlier in the week on CHCH and then someone there obviously really liked it and they did a 6 minute piece on it.

You just have to keep things interesting, exciting, visual....to attract the media and then try as much as possible to spend time with the reporter who is writing the story....after the formal interview and make sure he or she can get answers to any questions and that will help in getting the story to be more accurate. Not easy to do sometimes but it can help.....sometimes.